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I think a lot of enterprise software licensing is eventually going to go this route.
There's nothing in this article about the nitty-gritty of the 'flexibility' of the Creative Cloud. My guess is that it would utilize a token-based system where you exchange a token for the service(s) you require. The only problem with this is that tokens are ultimately limited because you only get so many of them to use at a time - and that's the catch 22.