Logo Redesign Critic

Out of context: Reply #9

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  • detritus0

    I appreciate brand revisions more when there's some kind of adherence to legacy. Don't take this the wrong way, but your current mark seems fairly derivative and generic, whereas tjheir old one, if a little hokie, is fairly distinct. I really dig the original's chunky lettering, too.

    Also, not sure why you've made such a big deal out of the ‘SINCE1958’ tagline. It's almost like you're aware that there's little there to distinguish the mark, so you're harking to some other mote of trust.

    detritus 0Permalink
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    • < good pointsmonospaced
    • agree. the old one is rather clumsy, but still has more impact than the new.sine
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