Template vs Custom
Out of context: Reply #10
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- vaxorcist0
If you've been doing newsletter designs for them for a while, are you likely to want to form a business partnership around A/B testing or somthing similar?
idea: you do 2 designs, split the list in half.. so every odd number in the list gets first design, every even number in the email list gets second design, and then you check the click-through rate,etc....
If you can prove your design ideas and such cause more clicks, you're worth more than an hourly rate, and possibly a percentage of sales... etc...
you can google "a/b testing email lists,etc..."
you may already know of this, and/or they may already do this if this is one of their main sources of revenue and you've been doing it for a while, but I think this might step up the game for both of you if you're not already doing it...