Branding / Brand Guidelines
Branding / Brand Guidelines
Out of context: Reply #7
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- vaxorcist0
1. you can't teach good taste, but you can have brand guidelines so that memo's and such look good and consistent
2. you can't silence the "make the logo bigger" motherfucking asswipes from hell, but you can point to the brand guidelines with great authority and importance(!)
3. At one agency I worked at, we found brand guidelines were brutally ignored by sales guy powerpoint presentations, often done in a panic at the last minute and under any designer's radar.... so we implemented a template-only policy for powerpoints that went out the door.... it worked, after all the grumbling they came to like it...