Branding / Brand Guidelines
Branding / Brand Guidelines
Out of context: Reply #4
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- doesnotexist0
depends on the client, and who's using the guide.
typically i tend to show logos, logo variations, and ways to NOT use the logo. state the primary, secondary, and tertiary typefaces and where/when/how to use them. include examples.
if it's a huge brand with packaging and all that, sometimes i create guidelines on how to create new packaging skus based on existing ones.
if you're involved with creating language/copy for the brand, i typically put that in front introducing the brand & voice.
done!