Agency vs Firm?
Agency vs Firm?
Out of context: Reply #11
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- gramme0
I've heard of design firms being referred to as design agencies in the UK. It seems the terms can be interchangeable, depending on where one is located. But at least in the US, a firm does design – sometimes multidisciplinary, sometimes niche – while agencies focus on multimedia advertising. And sometimes an agency's client asks for identity, publication, or interactive design work that the agency sub-contracts to a firm or a freelancer.
I've always preferred the term 'firm' to agency. Sounds crisper and leaner. But maybe I'm biased, since I own a firm (studio?).