Agency vs Firm?

Out of context: Reply #8

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• UKV0

  It used to be a lot more salient; agencies were retainer based and set up for AOR (agency of record), but most of those shops are gone or have shifted to take on project work in response to being systematically disintermediated by clients. The bigger shops still handle media, where as few firms do (they can outsource, but outsourced media and creative is very inefficient).

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