Agency vs Firm?
Agency vs Firm?
Out of context: Reply #7
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- vaxorcist0
Maybe the billing practices? and/or their target market they're pitching to.....
Traditional Ad agencies billed 15% of the media buy... that's long gone, but some clients still assume that's the way it happens.... now it's far more variable and complicated.....
A "Firm" may bill by the hour, or at least more like a law firm...