London 2012 Posters

Out of context: Reply #19

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    It does seem quite unorthodox that these lack a cohesion across the editions. Considering the weakening primacy of printed matter in our current age, perhaps this was decided (by a committee I can only assume) to be more of a populist exercise.

    Accordingly, web/mobile communications could be the media that is better harnessed this summer.

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