A real design challenge
Out of context: Reply #12
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- maikel0
Hey mate, I've had a few shitty days at the office, nevertheless you are apparently full of shit and don't get the point. It looks like you are a bit too busy in a crusade against fuck knows what.
Anyway, have you got any real work that you can comment on? I am not talking about something you read about, but a real fucking example. Have you even got a portfolio for fuck sake?
Ok, moving on from that, I was saying that a lot designer 'upscale' the communication strategy relying too much in visual aspects of a campaign without many thoughts on strategy.
If you read about social engineering, you will find that it is mandatory to aim to the lowest point of you audience and use that as a base point. If you spend £1M+ on a campaign you want eeeveryone to get the message right, yeh?
There are some great examples of Burguer King campaigns, in terms of unsophisticated target markets, and even a few from supermarkets that I can think of.
Now -besides complaining- is there anything that you can bring to the table?