Working with friends
Out of context: Reply #19
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- mg330
Had a good conversation with this friend last night and realized he's definitely on board for a direction I want to take things. I can't talk about much now, but hope that we're successful with what we're doing. He's bought up a brand/trademark for something that was started in the 1890s, and shut down around the 1970s. We're essentially resurrecting this brand and really looking to pay homage to the style from back then.
What matters most to me is the new brand direction being cohesive and everything looking like it fits together. There's the potential for other people to be involved; their styles are nothing like we'd be going for, so there has to be some enforcement and understanding that includes a brand guide and strict rules of usage.
This is all very fun for me actually - I don't get to do things like this professionally at work (in a visually creative sense). Anyhow, appreciate the replies and I look forward to sharing more about this at some point.