London Salaries?
Out of context: Reply #18
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- Horp0
"^ True, this. The industry as a whole is being de-valued"
I came out of college at that point where the amount of designers was still quite small, it was still considered a worthwhile business investment, and there were only a handful of top class set ups you could go to. I remember though, even back then, that it was suddenly seeming 'not so cool' to be doing design amopngst the next generation. Aside from 'multimedia', all the kids were going to college to do 'media studies'. It seemed absurd and ridiculous at the time. Almost like a no-brain activity. Just 'studying media', not creating media, or sculpting the cultural landscape, or building something new, just 'looking at what was there, and passing critical comment on it'.
Oh, how we all laughed as we watched all those saps raving about 'meeja studies'. Such a pointless activity. Now though, the era of creativity as an entity in itself is dead. All the money now is in analysis, and analysis has become the creative material. Academic understanding is the new creativity, and I think that shift goes some way towards explaining the recent obsession with infographics. It was almost like designers were trying to re-engineer what they did, to fit in with the new epoch.
I wonder what will follow on from the analytical era though.
- I say this as someone who fairly recently jumped from the sinking ship of Creativity onto a rickety boat called Analysis.Horp