Rules for typography?
Out of context: Reply #16
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- mikotondria30
It depends which typefaces you're combining of course.
For clarity simple contrast is better. Play with it. Start with one, structure it properly in terms of heirarchy of what's most important and needs to be read first.
If at any point during the narrative flow it could use another 'voice', *think devices like that on commercials, radio commercials, etc, then try a suitably contrasting face, but obviously not something that doesn't sit right. Fuck, that's a totally artistic decision hard to quantify, but you'll know it when you see it if you have *taste*.
Typefaces are distinct voices - each message needs to be spoken with the right tone and pacing and volume and cadence and all the complexity that you instinctively use and understand in speech; too many and the message becomes muddied with too many points of view, the dynamic of counterpoint is lost; it's all about the message - if you notice the typeface then it's the wrong choice, it's a gestalt thing - the typeface should disappear amidst what's being said, a complimentary one should just alter the pitch enough so you notice that detail even more. Simplify, clarify, inform.- The more you study it, the less you realize you know.mikotondria3