Content before Design

Out of context: Reply #20

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  • monospaced0

    I've been in both situations and have had mixed outcomes. My big pet peeve is working with draft content, designing for it with assurances that it is close to final, and then have it change so drastically so close to the deadline that it no longer fits the design. It's frustrating because I/we push for better content and aren't silent on the fact that it influences the design in big ways. We are vocal about the dummy copy we intend to have supplied, and when it is it's sometimes 3X longer than we had bargained for. It's frustrating because it feels like the client ignores the "big picture" design despite their ability to argue over its smallest insignificant detail (like a highlight text color).

    Conclusion: content after design works IF the client is willing to make it fit. Content before design can fail if they aren't willing to change it. Anyway, good luck guys.

    • I've had this happen... copy written in a cave, decisions made without context....vaxorcist

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