Content before Design

Out of context: Reply #9

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  • vaxorcist0

    This is the constant previsualization paradox Designers face....

    1. It's okay if you're a news website, content is expected to flow in, but at least you'll need some EXAMPLE CONTENT

    2. Many clients hire designers because they can't previsualize, but in order to actually start knowing what content to get, they HAVE TO SEE A DESIGN, otherwise no amount of talking will get it, they're often less verbally aware but more verbally talking than you want.. .aargh... needing a visual in order to get started in their minds eye....and begin to categorize from a DESIGN, not a LIST

    3. Once some clients see their content in a design, they suddenly realize they want something else...that's where the pre-sales process either kills you or rescues you.... it's not about them, it's about the TARGET MARKET

    4. Just like in the print days, mediocre copy was often not detected until it was printed 11.x17 and hung on a wall, many people just don't understand how pasted-together shovelled text from anywhere isn't any good till they see it in a web layout.... maybe a few examples will help, but we HAVE TO REMEMBER that clients hire us PRECISELY because we can previsualize better than they can..

    • #2 is prevalent.manonthestreet
    • how narrow-minded of you to think that design meant web-design...tsk tskmonospaced
    • hmm.... for web, you HAVE to assume content will change, for print, there's SOME deadline for ccntent....vaxorcist
    • sorry I assumed it was a web project.... these sorts of problems seem more web related...
      vaxorcist

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