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Out of context: Reply #15
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- vaxorcist0
I once worked at a smart agency..... they did one most of the time, as they were able to pre-sell the idea, and establish early on in the process that the client was NOT the target market, that risks are worth taking, otherwise why bother with doing something that will blend into the noise of everything else out there....
Once we had a customer who, at the last minute, insisted on 3 prototypes.... we had spent a LONG time on version A, a couple of days on version B, and a couple of hours whipping up Version C, but they all had the same number of pages.... just before presentation, creative director told us to be quiet till the end... when he presented to this somewhat difficult client, he said Version C was the main one we wanted, it was the culmination of lots of work, Version B was an interesting variation we'd consider, and Version A is just something we'd whipped up because he'd asked at the last minute for a third design.... the client picked A.... human nature is odd, and a smart creative director's mind-reading skills are sometimes amazing...