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Out of context: Reply #7

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    'That being said, our clients are designers'

    Really? No offense, mate, but nothing about this site speaks to this. In fact, if I was shopping for a printer in Toronto and doing it on the web, I would pass you guys up for exactly the same reason I make it a point of passing up Transcontinental on the occasions I do print:

    - Banal
    - Corporate
    - Soul-less

    If you want to pull in designers as your target market, you have to speak the language, which is design. Why not some sexy full-browser backgrounds done in jQuery of work you've done? Why not invoke that wonderful feeling of the tactility of a good uncoated stock? Why not set your copy in some swanky, elegant faces?

    You see what I'm getting at, here?

    Also, speaking of copy: marketing types want 'solutions'. Designers want sexy printing work done.

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