The Designer Uprising
Out of context: Reply #29
- Started
- Last post
- 29 Responses
- monkeyshine0
I think the change has to come on the client side. We need to offer clients something they can't get from these one-off sites.
That something is a partnership. We need to offer more depth and breadth in our design solutions. You might call this service design, or the very trendy "Design Thinking" (I hate that stupid big "D" big "T" term, btw).
In my opinion this is the area where independent designers have historically fallen short in working with clients. We take on logo projects (an ala carte approach, IMHO) without proper research and connecting the brand thinking to broader business, identity objectives. We give clients 5, 10, 15 different logo choices...sometimes not really defining the different approaches in anything beyond aesthetic preference.
Offer more. Some clients don't want it and those are the clients who should go to these sites because they have no clue.
- Precisely. As long as good design exists we will be ok.monospaced