The Designer Uprising
Out of context: Reply #20
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- vaxorcist0
I strongly think that "good design" will NOT carry us through.... especially as we may have similar ideas about what is "good" but many clients have totally differerent ideas and in their gut, may not listen to us as much as we think they do....
I think that awareness of the target market's mindset and appropriate, and good design will carry us through.
All too often I've had conversations with clients who seem to think "good" design is a matter of taste... their taste... and "good enough" is just that for some people who "just want to get it done on budget this week" ... for people like this, crowdsourcing is unfortunately likely to be "good enough" and the evaluation criteria is "stuff I like" vs "stuff I don't like"
I worked at a place once where the client's wife didn't like the color Orange, she said "that's a construction worker color" with a tone of crankiness... she liked muted colors, and for oddball reasons, the client deferred to her completely... The client was 54, his wife was 52, and the target market was teenagers... who were completely not likely to pay attention to the muted color work with tiny photos that the clients wife so much liked....
I've remembered how smart an agency I once worked at was about this.... wishing I had account staff like that again, as they smartly defined target market as having a TOTALLY different mindset than the CLIENT..... and made it all very clear to them in the first meeting, stopping the seedling of "good design is totally subjective" before it could grow like a weed and kill good, targetted ideas....