The Designer Uprising
Out of context: Reply #10
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- Amicus0
We work in design and advertising, right?
And, we can't collectively think of ideas to elevate our profession?
I think we should sit down and look at this problem like we would any other marketing dilemma."The World Competitive Forum’s Global Competitive Report is also very revealing. Without exception, all of the 24 countries ranked top for design appear in the top 25 in terms of competitiveness. Research by PriceWaterhouseCoopers, based on Return on Capital Employed found that the highest performing companies gave design a high strategic priority – 75 percent of the top 25 percent performers."
From New Zealand's Better by Design - http://www.betterbydesign.org.nz…
Figures like that need to be mentioned whenever we are dealing with companies, but I guess some hard and fast data is needed when it comes to small and medium size enterprises.