Heinz and Crowdspring

Out of context: Reply #23

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• Amicus0

  It's a fad

  1. Lots of short term exposure due to the controversy
  2. Long term brand erosion through lack of strategy led design
  3. Mid and long term bottom line will suffer due to weakened brand recognition and
  4. Companies will return to design with a vengeance, but for some it will be too late, as the chinese brands will have enhanced their brands in the meantime.

  Wishful thinking? i certainly hope not.

  Amicus 0Permalink

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  • on point.utopian
  • I agree this will be the case but it will be twenty years before anyone yearns for the good old days of design.Horp
  • totally agree,
    GeorgesII

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