Greenwashing
Out of context: Reply #3
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- ThePublics0
Well, what can be and can't be green is what I mean. What's the threshold between pragmatism, reality and bullshit?
Generally I find that when someone markets something as "green" it's either complete bullshit, or marginally better than what's already on the market. Very few products go far enough to warrant claims of environmental neutrality, so 90% of the time "green" a joke. I guess what I'm getting at is that the term "green" is already so corrupt that "greenwashing" is just an industry standard now, like "cool" or "new".
Depends on the context of the agency I suppose, what I had worked on previously, etc - where my ethical barometer is at. If I worked at a standard corporate agency, no I wouldn't have a problem with it, as it would be hypocritical. Is BP any worse than your average auto manufacturer in the big scheme of things? Not really.
- Wow. I was kind of getting ready to rail against you above, but .. you're totally right. 'Green companies' just are.detritus
- .. no explicit need to market themselves as such.detritus
- I suppose there's a midpoint, where some co.s can market themselves as green educators to lazy consumers like me.detritus
- eg those ostensibly green cleaning product cmpanies.. 'ecover' and such. Could just forego them and use vinegar, etc.detritus
- I'm wittering.detritus
- Guess it all hinges on that balance between 'necessary' and overt consumption forms.detritus