company show reel
Out of context: Reply #4
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- showpony0
honestly, this is a tough question, and i think that it's almost entirely dependent upon your audience. generally, my thought is that that just a showreel isn't enough, especially if that's not your core discipline (like buck etc.). i think that rga's videos are pretty well done... they're presented like case studies, and walk prospective clients through their process...
http://www.rga.com/work/nikeid
i'm seeing fewer and fewer brochures these days, but that really depends on what you do and who your clients are. for example, most of the big agencies that i know of, even digital agencies, still have some form of a brochure, typically used as either an introduction from your biz development guy (i.e. here's a brochure with some relevant work in it... looking forward to chatting with you on tuesday etc.) or as a leave-behind after a physical meeting. hope this helps...