RIP Zune
Out of context: Reply #15
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Nov. 14 (Bloomberg) -- Microsoft Corp. Chief Executive Officer Steve Ballmer says he can break the dominance of Apple Computer Inc.'s iPod in the digital music market with the Zune player that hits stores across the U.S. today.
``We can beat them, but it's not going to be easy,'' Ballmer said in an interview yesterday from Redmond, Washington.
Zune is Microsoft's first attempt to thrust itself into the $4 billion U.S. digital music device market controlled by Apple's iPod. The world's largest software company marked the release with free concerts by artists including rapper T.I. and rock group Red Hot Chili Peppers that were aimed at solidifying Zune's credentials among music fans.
``The market will have two big players for a long time, us and Apple,'' said Ballmer, 50. ``Obviously we're the David in this one. Apple's the Goliath.''