Crowdsourcing: Arguments Against
Out of context: Reply #33
- Started
- Last post
- 45 Responses
- ********0
I think the post actually made some decent arguments. Granted, they may not all be true, but they are the kind of arguments clients will listen to and understand.
It is true that there is less accountability in the crowdsourcing process, and designers will be more likely to rip someone else's work when they are cranking out 20 logos/ day. I would leave out any reference to trademark since that isn't directly relevant, but originality is a worthwhile concern.
You could add to that concerns about the crowdsourcing designers not having any real context about the company. They will not have time to do competitive research except on the most superficial level, understand your business or be able to formulate any kind of real brand strategy, just a superficial logo. Likely no branding guidelines. There will be limited opportunity for communication between the client and designer grunts during the crowdsourcing process.
And of course crowdsourcing by its nature is very limited. Despite the predictions that it would revolutionize the industry, I've never seen a convincing way to crowdsource anything more complex than a logo or landing page. Are you going to commission hundreds of versions of a website or iPhone app, SEO, social media, etc? At some point you need to hire a dedicated design and development team.