Crowdsourcing: Arguments Against

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  • vaxorcist0

    at one gig, we talked a client out of using a royalty-free stock photo in an important branding-identity ad campaign by showing them a magazine where the same stock photo was used in 2 completely different ads...

    Also, a non-profit I once did work for was sued by a major insurance company because the insurance company felt the logos were too similar, the non-profit had to redo all their collatoral, branding,signage, t-shirts, backpacks, etc.. they were a major high-school after-school program, so they had 10,000 T-shirts...

    Making this stuff clear, and not apparently self-justifying hot-air is not easy, sometimes requires really obvious visual cues....

    • an insurance company suing a non-profit? that's messed up.SteveJobs
    • boy I like the visual clue route!!!manonthestreet
    • yes... the insurance company threatened to sue, not sure if they really did, very nasty letters....vaxorcist

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