Android tablets
Out of context: Reply #83
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- abettertomorrow0
http://venturebeat.com/2011/03/1…
Market research firm Forrester isn’t putting too much stock in the hype surrounding upcoming Android 3.0 tablets. Instead, the company believes that Amazon is best suited to take on the iPad when it decides to enter the tablet arena.
What’s the problem with Android slates like Motorola’s recently released Xoom? Forrester considers them all too expensive, and they also can’t match the Apple Store’s retail experience. Forrester has found that consumers also find Apple’s products more valuable because of the company’s slick retail stores. Forrester predicted last week that the iPad 2 will continue to dominate in 2011 with 80 percent of the tablet market.
An Amazon tablet (which would likely run Android), on the other hand, could better compete with the iPad 2 in terms of pricing, and it could also take on Apple’s content offerings and retail advantage. Unlike other tablet manufacturers, Amazon could deliver a tablet at or below cost, with the hopes that it would recoup some of that expense from ebook sales. That’s not too different from how Amazon first approached its megapopular Kindle e-reader.