.pdf portfolio to print?
Out of context: Reply #19
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- vaxorcist0
RE: 10 examples, 15, whatever....
I had a mentor who thought there were 2 kinds of art buyers, and the challenge is to figure out which type you're dealing with:
Most agency art buyers who looked at your work, whatever was the weakest they remembered the most(!) The Definition of "quality" to them was the absence of non-quality signals... i.e. worst image, any imperfections in presentation. They may not know so much what they want, but they know what they don't want...
Some agency art buyers looked for the knockout image, they've seen just about everything and actually ignore one or two images that seem out of their mindset if there are a few total killers that resonate with them... and presentation matters less than the killer image to them... they remember the best and note it in their head, you may get a call later but they know what they want.