another embarrassing design contest
Out of context: Reply #24
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- tymeframe0
Graphic Designer for Lush Coffee & Tea (Vista, CA)
The newest Drive-Thu Coffee and Tea café is opening in Vista, CA on March 10, 2011. Lush Coffee & Tea is the ONLY eco-friendly drive-thru coffee & tea spot in Vista! We need your help!
~Logo Design Contest~
Okay, so we got this idea from 99designs.com! It's so exciting! We are looking for the best logo for Lush Coffee & Tea, and from this, we will pick the person or firm who will take the contract for our design needs. Please note that if you like us after exchanging emails/phone calls, and we like your work, you can submit a logo design. First, see if you like us by reading more, and then let us know the following before you submit a logo design by email: 1) Your name and contact information. 2) A few words to introduce yourself. 3) Any design samples. Please send this BEFORE your logo contest submission so we can be sure you are the kind of designer we are looking for. We don't want to waste your time.
About the Contest:
We are new to this contest thing, and have just recently learned about 99designs and seen Mira Costa College just run a logo design contest, so please be patient with us. If this offends any designers, then they are most likely way too traditional and or established for us. We are trying something different. It's not like we can take anyone's art, we are going to plaster one of the logos all over everything (including billboards our uniforms, and our cups and our coffee sleeves). If we stole it, we would be the laughing stalk of our little city of Vista, so don't worry, we are not stealing anyone's logo. You are also welcome to place watermarks over the submission. We will only place the logo on Facebook for a few days to be voted on, and then the winner is the winner!The winning logo will get $200 and the design firm or freelance individual winner of the contest will receive a written contract with Lush Coffee, which over the life of our business will be worth thousands of dollars. I know this because I just redid my other company website, and just doing that over 3 years has been thousands. We will need lots of design work. In addition, the winner will receive one (1) free organic coffee or tea from our drive-thru location for an entire month!! That’s a $200 additional value!! The months of April or May in 2011 are the redeemable months. The coffee-a-day give-away may be transferred to a friend if you can’t drink that much coffee or tea, but we think you can!
In addition to all this, the winner will be announced in our newsletter, and will receive free ad placement in the newsletter (which we may just have you design) for two (2) issues valued at over $300 in advertising. That’s a total of $700 minimum in cash and prizes for helping a locally owned and eco-friendly drive-thru café plus a contract for all our branding needs!
Second place submission will receive honorable mention in our newsletter, emailed out to over 3,000 locals and the top 10 (ten) submissions will receive one (1) free coffee or tea for their job well done. Yum!
What We are Looking For:
A logo and brand identity that communicates our mission (see below) and lets the customer know they will experience amazingly fast service, and expresses the fact that we serve coffee and tea. We don’t want to directly put the word organic or eco in our logo, but we want people to associate these concepts with our image.Your Submission Should Include The Following (3) Three Items:
~Logo (this will go on our huge lighted billboard sign and on all our other signage, and all over our uniforms, cups, etc.)
~Business Card Layout (Just use gibberish for the text)
~Sample Menu Layout (Just use gibberish for the text)Submissions must be received by March 6th, 2011 at 12 noon to qualify.
Artistic Guidance:
Google the word eco to see some ideas we like. The color green and vines and leaves are all pleasing to us. Simple yet memorable with the words Lush or lush or LUSH and the tagline Coffee & Tea or Coffee and Tea are best. We are toying with the idea of adding Drive-Thru Coffee & Tea as the tag, but this is just an idea. Leafs, trees, wings, cute cars, steam, and mountains are all additional identifiable things that can go into the mix.About Us:
Our Mission is to provide a delicious cup of yumminess faster than you can say “sparkle” and send you on your way with a smile. From our cheeky marketing image to our organic espresso and fine teas, we provide a stellar eco-friendly product every time, and as we continue to grow, we promise to continue this policy of excellence.
Lush Coffee & Tea supports a variety of environmental initiatives...
Good to the Environment!
Every day we compost our coffee grounds.
We encourage customers to use reusable mugs. Every customer that uses their own mug gets 50 cents off regardless of the size. We encourage our customers to get a BPA free Lush mug!
Every employee is given a free Lush mug to ensure no paper cups go to waste.
We are committed to recycling as much as we can.
A positive contribution to the environment is contagious. We are committed to making small changes every day to help our world. No one is perfect, but anyone can help. Join us! Become a Lush!!