How to sell
Out of context: Reply #9
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- melq0
Writing for yourself is as tricky as anything else you do for yourself (website design, logo design, company name, etc.). What I have found to work best for me is to list a couple of points I want to make in the copy, then write copy that covers those points. The lead-in is often the hardest (this is where the personality/voice really seems to play a big part).
Then I take a long break from it, before going back and trying to rework the whole thing.
Honestly, every year I set aside time to rewrite promotional copy and every year it gets a bit closer to where I want it.
Also, I'm currently reading this and it is very good:
Regarding the fine line between business and friendly, I try to write the way I speak with meeting with clients. An added bonus is that, when writing, I can rework a sentence so that it doesn't end in a preposition. Dead grammar teachers from all ages silently applaud me each time I do this.