How to sell

Out of context: Reply #5

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    Classic sales copy structure from the 50's...

    1. Alert your audience to the fact that you are about to tell them about the wonderful benefits of XYZ
    2. Tell them about the wonderful benefits of XYZ
    3. Conclude the discussion by reminding them of the various wonderful benefits of XYZ that you've just told them about
    4. Produce machete, pop shirt open, slice chest diagonally, scream in a primal manner, immolate self.

    • Ron Popeil couldn't have said it better himself...vaxorcist

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