How to sell
How to sell
Out of context: Reply #4
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I've read that it's good to write copy according to the acronym 'FAB'.
1) Feature - something unique about the product (info about things that the product / service can do).
2) Advantage - advantages each feature provides (... over competing products / services; alternative methods).
3) Benefit - how the product feature will benefit the customer (what real-world benefits are provided).
Not sure whether this is great advice - I'd be interesting in learning more too.