Design Manifesto QBN Census
Out of context: Reply #16
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There honestly isn't much to read there...it's pretty short. It is interesting that this sentiment was around way back then.
However, I can't say I agree with the idea though. I've never been conflicted in this way exactly because my work tends to focus more on building apps and interactive media rather than advertising per se.
But at the end of the day, taking on a job from "good businesses" rather than consumerist ones isn't going to solve much is it...there will always be a market for selling frivilous things to consumers as long as there's money in it. And some agency will jump in to fill that void if you don't. Nor can the design industry as a whole support itself solely on the work of health food coops and environmental companies. And so in my view, it's rather naive of some small group of designers to think that they personally have so much sway over things that they can change the world just by firing their existing clients.
Moreover, I'd suggest that the advertising side of things is simply not where any big societal change is going to happen. Its going to take innovations in science, innovations in product design and technology, changes in markets and government. Hoping for it to happen when the ad campaign rolls out is acting very late in the process.