Environment logos

Out of context: Reply #2

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  • identity0

    I feel like the best green identities aren't "green" at all (atleast in the typical sense). We, as far as an American culture is concerned, are moving into a green banalism - where being green is a pre-requesite of being in business. The best out there Know they're green and don't need to flaunt it (with leaves, the color green, organic shapes, etc.)

    I think Method, in particular, does a good job at this:

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    • my thoughts exactly. the problem is when you're trying to persuade the company to think the same.ARTsamurai
    • ah - yes - good call. I know in my consultancy, I come up against this. I point to Method, Phillips, GE - companies thatidentity
    • have begun/are branding themselves to be green without submitting to contemporary style. Branding for them is inidentity
    • their copywriting, imagery and ethos.identity
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