Washing raw denim?

Out of context: Reply #111

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  • Horp0

    There's a new trend emerging now for raw denim, which is actually to wash it. The whole 'not washing' thing has been replaced by a desire for a more even, washed out look. WGSM did a feature on it saying this...

    " Raw denim has, for a long time, been the mainstay of selvedge officionados who have enjoyed the idiosynchratic detailing possible when avoiding the jeans for over a year of regular wear. The look however is now becoming residual, and there is an emerging trend amongst the leading edge of denim-heads to actually wash the raw denim immediately upon purchase. Doing so reveals a different characteristic of the raw denim, one that highlights the warp layer against the overlying weft layer of the characteristic weave, accentuating the cross weave as a regular pattern of miniscule checkerboard blue and silver which has interesting iridescent properties in keeping with other trend keystones for SS2012".

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    • *WGSN not WGSM
      http://www.wgsn.com/…
      :)      e-pill
    • didnt know you read it.. do you have an account with them? i been using an old password..e-pill
    • from an old company. best global sourcing trends and marketing for fashion ever.e-pill
    • but honestly i love the raw lookj because i hate that washed out look that was strong in the 80s.e-pill
    • this new trend you posted seems to fall onto that stlying.. something that looks so bad!!e-pill
    • if you use woolite black you can wash as you see fit and never loose colour or styling.e-pill
    • the trick is just to not wash it during those times you are breaking it in.. after wash away!e-pill
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