Car Design(s)
Car Design(s)
Out of context: Reply #106
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I shot a series of commercials for Cadillac where they interview interior and exterior designers, and even though very little of those interviews would make it into final 60s spot, i was impressed with what they had to say, for instance most car manufacturers have to design for 3-5 years into the future, thus if you end up using current trends then you are risking not being "cool" when the car do finally comes out as by then you will be using 3-5 year old trend:
http://www.patrykrebisz.com/c_ca…
(BTW, car commercials are super fun to shoot)