QR codes on cards/ Card
Out of context: Reply #1
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- detritus0
As much as I like QR Codes, I'm not 100% sold on the logic behind putting one on a business card—unless you're offering unique, personalised content, perhaps per card/or contact-type (which'd totally rock if it's the case!). Either that - or go super bold and make one entire face/the whole card a QR Code... but I know I'd not be that ballsy personally. I guess, being for a photo site, you could somehow build that into a narrative "Take a pic of this..", but then (again, personally) I'd make the design less graphic and abstract, and more photography-led. Not sure how though.
Design-wise, I think you're letting gimmickry override common sense - how small / inscrutable will your none-QR contact details be, when printed out? The raison d'etre of a business card is to relay details quickly and pragmatically—is your card achieving that?
A personal thing - I'm not a big fan of 0 lineheights, especially when not used consistently, but what they hey—that's just me. I've just got to have a 'reason' for such a choice.
- If you were in the business of offering QR Code or alternate marketing 'solutions', it'd make total sense.detritus