Logo Crit
Logo Crit
Out of context: Reply #59
- Started
- Last post
- 76 Responses
- detritus0
This also refers to B&W contrast vs. hypercolor argument—someone mentioned that your original logo wouldn't work in line art/stencil or high contrast. A lot of the time, that might be a fair enough comment—but if you know you'll only ever use your brand on-screen or on digitally-printed stock, then it's a moot point.
It's YOUR brand, for YOUR usage.
The brand I use for myself NEEDS to be 'stencillable', so I made mine monotone with cutoffs in the lettering, allowing counters to remain when the form is cut out. Not a jot of colour or gradient to be found.
In other contexts, that'd be a totally incorrect thing to do.
*shrugs*