anti design
Out of context: Reply #55
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- hans_glib0
"Good design" means good communication. A well designed piece of print or website will get it's message across quickly and clearly. A well designed product will work well, and will be built to last.
Poorly designed print/websites will not communicate anything very much as the message will be too difficult for the reader/user to be bothered to extract. A poor piece of product design won't work, or last, or both.
Anti-design is surely just retarded marketeers thinking that irony will sell a few more boxes to those who get the "joke", or make their company seem edgy and knowing. Those UO/Gap fiascos smack of companies (whose message has got lost through poor design) trying anything to get noticed. The danger is of course that it backfires and everyone decides the companies are shit.