who needs a logo anyway

Out of context: Reply #19

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  • gramme0

    I'll be the first to say that a logo is utterly useless outside of smart application. But that isn't news by any stretch of the imagination.

    I wonder if in the age of high profit and low accountability, folks became infatuated with branded images. Now that profits are tanking and accountability has become of utmost importance, we're seeing the opposite scenario with increasing frequency: one sees a rise in ethical products and useful services, but with hasty, poorly-executed, and weakly-supported corporate identity work.

    Favoring one paradigm over another is ultimately short-sighted, and maybe even foolish.

    • I'd argue the application is useless if the person doesn't remember the identity of who made the application.Iggyboo

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