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Out of context: Reply #4
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- flashbender0
ah I see.
In the case of a car or a laptop if you alter it to remove the brand markings, I think you are OK.
And it depends on the scale of the project.
For example in Gran Turismo - the first one - Sony had to pay a licensing fee to each car manufacturer that it included in the game. Ironically, after the huge succes it had, car manufacturers then paid sony to be included.
Ferrari had a competing game out at the time (maybe they still do, who knows) so they did not allow sony to use any Ferrari models in the game.
Alternately, Grand Theft Auto had to use made up names for the cars (which were modelled on real cars) because no one wanted their names associated with that game. So even though something is obviously a porsche, they can not call it a porsche.
I realize this is different than a print ad, but I think it still applies.
Then again maybe it doesn't, I'm really not very smart.