who needs a logo anyway

Out of context: Reply #3

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  • detritus0

    This is probably only news to people who were ever so stupid as to believe that a bloody icon somehow encapsulates everything a company has to offer. I find it hard to believe that anyone beyond a teenage photoshop whizz would be so singularly blinkered and unthinking.

    Whatever, he seems to have jumped from one delusion to another - I have, quite literally, no idea what a 'social brand platform' has to offer 90% of independent businesses.

    Peeps are too distracted by pixie dust.

    Branding—

    Good quality beer = Red Triangle.
    Red triangle = Good quality beer.

    Logo = a mnemonic, no more.

    • a pint of smithwicks in a bass glass. can't be beaten.kingsteven
    • I read it as just saying, do something for your customers, offer them something of valueukit
    • Google is a great example of this - shit ugly logo but they have so many great services no one caresukit

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