Design Divides
Design Divides
Out of context: Reply #14
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- mydo0
Reason 1. Accountability. If the decision is made to do something in house and it doesn't go well. management are in trouble. if it's given to an agency with relevant experience and portfolio, if it doesn't go well, it's not their fault.
Reason 2. In house designers tend not to have a creative director to be objective about the designers designs and steer it in the right direction, maybe something new.