Crowdsourcing
Out of context: Reply #43
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- Countryman0
Lets be clear about something. The way clients and designers interact has been developing over the last century. What crowd sourcing does is lets the client decide that their personal opinion is more important than a process that has proven to be tried and true.
The idea of a contest is something that works at an amateur level. OR (this is a large or) at an extremely high quality highly competitive, and completely voluntary level between proven professionals.
Why does this work? Because they usually take place at craft fairs, highschools, and other amature venues that expect minimal results. What I mean by this is that there is only 1 thing involved. Take a photo, paint a picture, make a poster. Done. What the person who hosted the contest gets is something that works for the occasion (but is usually pretty crappy) or they get to hand out a fucking ribbon and call it a day.
Lets all agree that a multinational corporations needs in terms of branding is a little bit more complicated (this is an understatement in case your having a hard time following along).
With that complexity comes more responsibility and a large number of projects each of which have a large number of tasks till completion. Is 1 logo going to determine who is best fit to handle such a responsibility? Does making a logo mean you have done research, you know the market, you have a library of successful tactics and a team of talented individuals who are going to be able to execute with impecable skill?
NO
Think of it as a pyramid. The most talented and qualified for large jobs are at the top: hence they get the larger projects, get more money, and can execute in a timely manner.
You can trickle down the pyramid reducing the price, level of execution, professionalism, size of job till you get to the bottom.
What is at the bottom????? ART STUDENTS AND CONTESTS.
What crowd sourcing does it take large (top of pyramid) projects and tells the amateurs and beginners to take a crack at it. Now apply all the other variable that are tied to a large project. and see how well the bottom of the barrel is going to handle it. Then ask yourself if you have made the right decision.
If anything, I would say the problem of the "omg you spent 400k on that?" comes from clients and corporations not managing their money well and going with a company that was too high status for their project, thus paying inappropriately.
SO FUCK YOU
- amen, brothamonospaced
- Tell that to architects. It's the opposite there: only small budgets are spent without contests. It's all spec work there.raf
- such bullshit...architect... are commissioned all the time, hired with contracts, wtf!?monospaced