Crowdsourcing
Out of context: Reply #34
- Started
- Last post
- 47 Responses
- raf0
Just for the record, 400K sounds very low if production work was included, it's unthinkable applying Olympic brand would cost this little.
I assumed it was for identity and research associated with it only, I might be wrong. 400K is a likely sum and not a small one for brand design alone.My assumption was there would be a hundred agencies in London alone who would line up to take part in an Olympic branding contest even with just a small portion of that 400K budget to be won.
I based this on my experience in how advertising budgets are often overblown at corporate level and especially when nobody's (public) money is involved.
Talking about quality, I used the Olympic logo as an example because as much as it stands out among some lame games identities of the last decade, it will go down in history as an example of bad design. Funny we usually refer to 60-80's games when talking about classic games identities.
I still think spec work is good for clients and obviously something our industry, being on the other side of the table, should oppose very vigorously – this thread being an example.
Spec work works in architecture, doesn't it? Actually, it's how architectural contracts work, correct me if I am wrong on this.
- I don't know for sure, but I HIGHLY doubt this is how the architecture industry works.monospaced
- I really have no problem with it. It may be unorthodox but whatever it grows on you.Countryman