Crowdsourcing
Crowdsourcing
Out of context: Reply #18
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- Autokern0
"Crowdsource among agencies who would provide full package."
This is called pitching and it already normal practice. Maybe wolf Ollins was appointed after a pitch.That scale of branding project involves strict collaboration and participation with the client because it's not just a one-off thing but
it is a consultancy process.
Then it is interesting that you refer to London 2012 just as the logo without caring to explore the scope of the work involved.
And finally, London 2012 is one of the most successful branding examples. After the Olympics we will be able to tell whether those 400K were a sound investment or not.