Crowdsourcing
Out of context: Reply #11
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- babaganush0
Pisses me off when the newspapers report crap like £400k for a logo. Having been a part of large branding jobs for the likes of the BBC it would be impossible for 'freelancers' to manage the jobs with te stakeholders in those organisations- to co ordinate feedback, timescales. Manage inept departmental heads who may well be on £100k a year and no shut about branding.
That's aside from years if expertise having managed similar type jobs that have a proven case study of successfully telling the brand story...whoever said they earned every penny will have been correct Nd that probably doesn't cover the fact that the resultant logo was probably a committee arse fuck.
Crowd sourcing may work for small florist logos etc. But it should never be used for serious scale projects any more than architectural build may have a tender process but you wouldn't just crowd source to someone who'd built a rickety and done a Lynda course in draughtsmanship.