Crowdsourcing
Out of context: Reply #2
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- raf0
OK, let the client (olympic commitee or whatever it's called) hire an expert, or a panel of experts – one of those names always talking on conferences. Pay them £5-10K each for a few days' work sorting through all those submissions, it'll still be much cheaper than Wolff Olins. Those experts will like it, they'll put "Olympic brand sorter" on their resumes and will charge more for conferences.
A prize doesn't have to be cash, could be ie. a Master/PhD scholarship in a top school – this would clearly address young students. And you don't call it 'crowdsourcing', you call it a 'design contest'.
Please, answer the question: Knowing the logo and its cost now do you think crowdsourcing of the Olympics logo would bring better results? (both in the quality of work and cost)