New Gap Logo Fail

Out of context: Reply #415

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  • ukit0

    Let's say you wanna "crowdsource" a big ecommerce site like amazon.com. A site with dozens of different sections, where you need to consider customer data and business strategy just as much as UX, visual design, development, etc... Plus the whole undertaking is way too big for one person, it's probably suited to a team working over the course of several months.

    So how does this work? I guess you could have people compete on 99 Designs and submit individual ideas each tiny step of the way...congratulations the site will be done in year 2050. With zero background on the project everyone will be approaching it on a very superficial level.

    Most projects aren't that big in scale but they are somewhere in between a logo design and a huge site...but I'd say most are not going to work for crowdsourcing for the same reasons.

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