New Gap Logo Fail
New Gap Logo Fail
Out of context: Reply #166
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- plash0
As bad as it may be and as much slack it is receiving on qbn; i am to believe that this is intentional and ask of.
GAP Inc. isn't hurting, yet the Gap brand property has seen a slump and so the company is responding with a reposition. Both Old Navy and Banana Republic are holding its market value and now its time for the GAP. We may see the GAP compete with target brands like Mossimo and Jean Paul Gaultier (out of all people). not to mention Walmart and other lower price points.
lukus_W has a good point in the buyout of American Apparel. That company has huge legal problems with their hiring practices and hasn't seen black on the books in over 2 years.
- and... (you forgot this part)... the new logo looks like shit!PonyBoy